The V&A Waterfront in partnership with Platform Creative presents 100 Beautiful Baskets.
We created a new and updated logo and ID for the V&A Waterfront's spectacular new 100 Beautiful Baskets exhibition, which was a showcase of the best of basket craft across the African continent.
Pulling from 2020's 100 Beautiful Things campaign, this logo update sees the implementation of organic curves and bolder, chunkier forms throughout. This update seeks to communicate the vibrant personality and spirit present in each piece (and maker) on display.